baggio - Graphic & web designer

Background

Baggio is a rapidly growing football club, active since 2020, with the ambition of establishing itself as one of the most dynamic and innovative entities in the amateur football scene. The heart of the team is in Milan, where it competes in the Sportland championship, a competition that brings together some of the city’s most competitive and promising teams. Thanks to the enthusiasm and dedication of its players, staff, and supporters, Baggio is quickly becoming a reference point for football enthusiasts.

Objective

Our primary goal in the communication strategy is to create highly engaging social media content that reflects the club’s identity and values, while maintaining a timeless and cohesive aesthetic. We want Baggio’s Instagram page to become a digital space where the team’s image is visually consistent, professional, and recognizable, conveying passion, strength, and a sense of belonging.

The color orange, which symbolizes the team, will be the central visual element of each post.

The aim is to establish a strong and distinctive visual identity that best represents the club’s spirit and growth.